Blog, blogging as to promoting is not an easy task especially if you want your blog be known to everyone. Yes, to the online world, to the virtual online readers. Readers are important if you have a public blog or your goal is getting something bucks out of it or you just simply want people will read your write-ups. One thing you have to do is to maximize your link as often called "link building" , be it as one way link, two-way, three way or just for a natural link. Yes, there is a lot to do, not just writing/blogging. And building links, is by far important second to what the blog content is.